A new report from American Express Travel found that consumers are looking forward to traveling again, with many already planning for future trips. The most telling finding from the report was that 87% of respondents indicated that they have a trip planned in the future that makes them happy despite the ongoing pandemic.
Other findings include:
· 76% of surveyed travelers are creating a destination wish list for future travel
· 63% of travelers are saving credit card points to spend on vacation when the times comes
· 65% will not hit the road until their families have received the COVID-19 vaccine
· 61% indicate that they are willing to spend more money on their next trip than they typically do
· 78% want to travel just to relieve the stresses from the previous 12 months
· Personalized experiences (82%), high cleanliness standards (81%) and privacy (79%) will be the most important aspects of travel
· 69% of travelers are looking to take advantage of lesser-known ‘Second-City’ destinations
“There is a clear pent-up demand for travel, among consumers, with many people longing for and beginning to plan future trips,” American Express Travel President Audrey Hendley states. “In addition, the pandemic environment is giving rise to emerging trends, such as the increasing appeal of working from anywhere while traveling globally, luxury being defined as more personalized experiences, cleanliness and privacy as the ultimate luxury amenities, as well as a growing interest in the environmental and social purpose of their trips and travel companies.” (Travel Pulse, 03.09.21)
While the travel industry is optimistic about 2021, the industry won’t see pre-pandemic travel norms or eliminate struggles that many industry players are facing. Need help continuing to navigate pandemic operations? Check out our options here and schedule a free consultation today.
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