Guests visit your destination or attraction for a number of reasons. Oftentimes there are very tangible things that motivate their visit—like a new ride or a special event, but there are also a higher order of emotional needs that are being met by making the decision to visit you. These emotional needs are hard for your visitors to verbalize, but our data takes into account a number of different factors that uncovers what is truly driving guests to visit you. And tapping into these emotional drivers translates to higher loyalty and opens the door to more people in your target market.
With H2R’s custom research, finding the root driver of visitation will make you say “Aha! That’s what we need to showcase in our marketing.”