A report recently conducted by Formation.ai revealed that brands are not doing nearly enough to earn brand loyalty from their consumers. If your brand has grasped the importance of brand loyalty, you know that these results warrant a big change. There are two ways that brands can intensify their efforts to earn brand loyalty—better loyalty programs and hyper-individualization.
Loyalty programs are often viewed by brands as a tactic to increase purchase frequency, but there are numerous opportunities associated with such programs. Learning to leverage loyalty to activate and reinforce experiences can improve the customer view of a brand. For example, safety is a high priority for those consumers that have ventured out. Offering rewards for consumers that fill out pre and post-stay surveys regarding cleanliness and safety reinforces a brands commitment to safety while motivating the guest to repeat their visit.
Hyper-individualization is another way to build loyalty, moving beyond basic segmentation models to enhance messaging and offers on an individual level. While more of a monetary investment, this allows brands to provide offers and opportunities that are relevant to a specific person. Even as many consumers are not ready to travel again, brands that recognize why and tailor their offerings to be relevant to these consumers will be successful in re-engaging customers when they are ready. (TravelPulse, 08.25.20)
Are you meeting the needs of your visitors? Are you acting in such a way that will encourage consumers to visit your attraction once they are ready? H2R is excited to offer a suite of customizable, low-cost recovery options to help companies build brand loyalty amid the pandemic. Check out our options here and schedule a free consultation today.