Many companies are struggling to stay in business during the pandemic, let alone turn a profit. However, bigger companies tend to have the upper hand, as they have the larger client base and greater resources. Hundreds if not thousands of small U.S. businesses are closing their doors for good during this time, but that does not need to be your story. A big part of survival is creating a strong online presence that allows a company to build brand awareness and a strong customer base. Here are four ways to get started:
1. Know your audience. Research your target market to avoid creating irrelevant campaigns that fail to suit their needs. An extremely successful way to do this is to employ the survey process.
2. Leverage email. This allows brands to deliver information and calls to action and creates an open line of communication with their subscribers.
3. Automate Repeat Tasks. This allows brands to work smarter, not harder. Streamlining processes such as sending enewsletters, posting to social media and publishing blogs allows brands more time to focus on other areas of marketing that increase return on investment.
4. Reward customer loyalty. It can cost anywhere from 5 to 25 times more to acquire new customers than it does to keep an existing one. Give existing customers reasons to be loyal and treat them like the asset that they are. (Forbes, 09.18.20)
Research is not just for the big brands—small brands need research too. H2R is proud to offer a suit of research options that can assist small companies during any of these phases. Whether you need help analyzing customer feedback, gauging brand loyalty or measuring your marketing effectiveness, H2R can help. Schedule a free consultation today or give us a call at 417.877.7808.
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